“Love doesn’t pay the bills,” the well-known saying goes. And unfortunately like many obnoxious cliches, it’s rooted in some truth. Material-constraints are often what limit or even halt the amount of good that many organizations—launching with the very best intentions—are able to do. And as another cliche goes, great intentions aren’t something a serious org can continually run on.
The fact is that time, miles, building space, and basic materials all cost significant sums. It’s common for charitable organizations to be big on heart but find themselves tight for operating funds rather quickly. With these baseline costs plus the work of the mission, it’s easy to view most marketing avenues as somewhere between necessary evils and self-promoting excess.
But what if organizations with big fan support networks but light revenue streams had access to a marketing and fundraising channel they could benefit from while operating with zero out-of-pocket cost?
Today’s presenter, B2B member Matt Hall of Hierank Marketing Solutions, shared just that.
Featuring Hierank’s new Auto-Fulfillment Stores in his presentation, Matt built an operating store for Border 2 Border logo gear to showcase the platform’s available features, including:
- Rendered apparel designs
- Real-time color-swatch viewing
- Custom categorization
- Custom branding, including URL and header graphic
- No-load blazing speed
- Easy individualized shopping and checkout experience
Once a store is set up, orders are fulfilled right away and shipped on-demand with only the shopper being out-of-pocket. At the end of each month, Hierank distributes donation-commissions based on the total sold. This percentage scales with volume to incentivize organizational promotion to members.
While a win-win-win for charities, this platform is great for other purposes as well, including:
- Employee apparel shops
- Gym, Studio, or Club Gear
- Club or Travel Teams
- Artist T-shirts
- Content Creator SWAG
To learn more about this awesome service and potentially get one set up for your own project, connect with Matt at Hierank today!
If you’re interested in joining a group of like-minded business professionals and networking with individuals like Matt, check out our business networking group at border2border.biz/join. We always welcome visitors and new members, and look forward to connecting with you.
