What all goes into the creative process?
Most could name intentional practice to grow or find inspiration, a muse or inspiration to launch projects, a method and media to execute them, and ultimately an audience to consume. But what about the actual materials—base canvas, paints, brushes, tools, mounting hardware, sealants? How would you best store these? What brands should be bought, and from where? In what quantities? How much should this be a factor in the art’s price? Should we ever adjust our style slightly to accommodate significantly-more-economical methods? How much can be optimized and engineered without compromising the art?
That’s many questions outside of creativity already, not even touching on distribution.
Today’s presenter, Jeremy Rheault (or simply “Ro”) of The Art Jar gave us the full list of material elements that go into his custom creations, and a small approximation of each item’s cost. Despite the durable feel of each Art Jar original, most in our group would have written off these costs as quite insignificant prior to the discussion, and were amazed at the degree to which they added up. Our group CPA happened to have her calculator out and approximated nearly $50 in bulk-purchased materials going into every piece.
Unlike most retail items sold for a markup, the amount of skill and time applied directly to these elements is monumental too! Group consensus was that Art Jar commissions, given their high-demand and scarcity, could be priced much higher.
Ultimately the presentation turned into a constructive case study on cost estimating and management for the entire room, as well as a great dialogue for finding further improvement on the top-and-bottom lines.
You can connect with The Art Jar to commission one of Ro’s creations—and hurry—because rates are going up!
To network with individuals like Ro, check out our business networking group at border2border.biz/join! We always welcome visitors and new members, and look forward to connecting with you soon.