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Member Spotlights

Between weekly presenters, special events, and occasional announcements – there’s planty to keep up with! Catch up here or follow us on Facebook to stay up-to-date.

How Tax Planning Looks Forward and Helps You Find More Savings

Tax preparation is rather inflexible in its result: what you owe is a record of things that happened already. But tax planning happens while you still have time and choices. Angie Finch of Angie Finch, C.P.A. built her Border 2 Border presentation around that...

Your Credit Score Isn’t One Number — It’s a Story, and Lenders Read Every Page

Most people think of their credit score the way they think of a report card grade — a single number that sums everything up. But this week's presenter, Jeremy Shaffer of Lake Michigan Credit Union (LMCU) made a great case for why the number doesn't tell the whole...

Freshen Up for Fall

(Photo with tracker updates from May 2026. Arty Presented to B2B September 16, 2026.) This week's presenter was Arty Saffian of MacFarland Painting. Our normal write-up provider wasn't present, so if you weren't either, then this week you missed out big! Connect with...

How a Great Financial Planner Would Spend Their Full Year

The best professionals rarely get credit for their best work, it often happens out of customer eyeshot. A contractor who plans around and knows how to avoid structural problems before they cause lasting damage won't be rewarded outright, but will eventually by way of...

The Description Doesn’t Always Cover the Job

Most careers are pretty straightforward. You learn your trade, get hired and learn some handbook procedures, meet your colleagues, digest key workplace dynamics, charge ahead. Then collect a paycheck; repeat. But sometimes they can contain an accumulation of moments —...

Don’t Miss Out on the Customers Who Are Eager to Find Your Service

With Google's top three search results capturing most intent-driven clicks nowadays, Patrick Rombyer of On Par Media Solutions used his presentation to share practical, mostly-free strategies that small businesses can use to improve their visibility. His core message:...

Running on Spreadsheets? Build a Better Solution, with ThreeClaws.ai

Most small businesses are running on a patchwork of tools that almost work. A spreadsheet for this, a subscription for that, a manual process filling the gap in between. It's functional — until it isn't — and the cost in time is one that rarely shows up on any...

Usefulness is Everything for Effective Promotional Marketers

Most businesses have bought promotional products. Fewer have thought carefully about how well they actually work. This week, Hierank Marketing Solutions' own Matt Hall brought his industry's research to the table to answer that question — with data. The presentation...

What The Herd Can Teach Us About Ourselves

Most B2B feature presentations are built around being informative, but this week's was largely about introspection. Member and incoming B2B president Crystal Birchmeier of Happy Hooves Wellness pulled up a chair and invited the group into a conversation meant to show...

How Skincare Became Increasingly for Everyone

The products people put on their skin have always reflected the era they lived in. Nikki Calloway, Arbonne consultant and this week's Border 2 Border presenter, walked the group through the distinct decades of a century of that evolution — and got to a place that...

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How Skincare Became Increasingly for Everyone

How Skincare Became Increasingly for Everyone

The products people put on their skin have always reflected the era they lived in. Nikki Calloway, Arbonne consultant and this week's Border 2 Border presenter, walked the group through the distinct decades of a century of that evolution — and got to a place that...

Fitting Everything In

Fitting Everything In

Most creative professionals hit a version of the same wall at some point: the work is good, the range is wide, and the hardest question isn't how to make more — it's how to present what already exists in a way that actually converts. Jeremy Rheault of The Art Jar...

Fresh Coat, Fresh Start

Fresh Coat, Fresh Start

Most homeowners underestimate what paint can do, but even more so, what skipping it can cost. This week, Arty Saffian of MacFarland Painting presented some of his team's capabilities and recent projects. MacFarland Painting handles residential and commercial work,...

Some Mortgage Math that Most People Never See

Some Mortgage Math that Most People Never See

Most people approach a home loan the way they approach a menu they don't fully understand — they pick something familiar, common, trusted, and hope for the best. This week's Border 2 Border presenter Jeremy Shaffer of Lake Michigan Credit Union doesn't see anything...

Common Misconceptions About Wealth Management

Common Misconceptions About Wealth Management

Most families and business owners are leaving money on the table — not from bad decisions, but from bad misconceptions about the nature of wealth management. This week, presenter Matt Bowden of Two Bird Wealth Strategies walked Border 2 Border members through some...

The Easiest Win for Inbound Business

The Easiest Win for Inbound Business

Most business owners know they have a Google Business Profile. Fewer know what it's actually doing — or not doing — on their behalf every day. Border 2 Border's resident SEO expert, Patrick Rombyer of On Par Media Solutions, showed our group why that gap is impossible...

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How Skincare Became Increasingly for Everyone

The products people put on their skin have always reflected the era they lived in. Nikki Calloway, Arbonne consultant and this week's Border 2 Border presenter, walked the group through the distinct decades of a century of that evolution — and got to a place that...

Fitting Everything In

Most creative professionals hit a version of the same wall at some point: the work is good, the range is wide, and the hardest question isn't how to make more — it's how to present what already exists in a way that actually converts. Jeremy Rheault of The Art Jar...

Fresh Coat, Fresh Start

Most homeowners underestimate what paint can do, but even more so, what skipping it can cost. This week, Arty Saffian of MacFarland Painting presented some of his team's capabilities and recent projects. MacFarland Painting handles residential and commercial work,...

Some Mortgage Math that Most People Never See

Most people approach a home loan the way they approach a menu they don't fully understand — they pick something familiar, common, trusted, and hope for the best. This week's Border 2 Border presenter Jeremy Shaffer of Lake Michigan Credit Union doesn't see anything...

Common Misconceptions About Wealth Management

Most families and business owners are leaving money on the table — not from bad decisions, but from bad misconceptions about the nature of wealth management. This week, presenter Matt Bowden of Two Bird Wealth Strategies walked Border 2 Border members through some...

The Easiest Win for Inbound Business

Most business owners know they have a Google Business Profile. Fewer know what it's actually doing — or not doing — on their behalf every day. Border 2 Border's resident SEO expert, Patrick Rombyer of On Par Media Solutions, showed our group why that gap is impossible...

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