The famous Peter Drucker quote “what gets measured gets managed,” has in recent decades become workplace gospel, thanks largely to the simple and observant, yet profound truth the alliterative phrase presents. However even for a phrase so cliche for how we know we should operate—it’s rare to see it effectively put in action.
Today’s featured presenter, member Nikki Calloway of Arbonne, specializing in skincare and cosmetic lines, exercised the Drucker concept in an interesting way:
Rather than share new goals for the coming year, she revisited her own goals and the 5 year plan that she presented to us around this time last year. She then reported candidly about the success against those measurable goals (including nearly reaching a sky-goal on skincare kits sold through members), and progress against the five year plan across various areas of her life.
In addition to this, she started with a fun hook of sharing commerce stats from a 2017 presentation she did—including that only 1/3 of people were shopping online then and less than half shopped based on social recommendations—emphasizing the degree to which, and how quickly, things can change.
Ultimately we used this information to help Nikki set a sales goal for sets referred through Border 2 Border members. We set that goal ambitiously, but it’s easier considering Nikki’s products meet the highest product quality and purity standards.
To connect with local businesses and hear more of or deliver your own great presentation like Nikki’s, visit one of our meetings any time, and consider joining to become a member!