“Everything is marketing,” is a phrase you’ll hear often in marketing circles. Self-importance aside, the phrase does support itself with some truth:
Considering that marketing could be defined as creating an impression for a brand or idea that imparts some level of feeling or action; that is what we, in our businesses and in our lives—whatever role we play—are constantly striving to do.
Our featured presenter today, Border to Border Member Matt Hall of Hierank Marketing Solutions, made this point alongside sharing the idea that many of his best clients aren’t even marketers, or at least not according to their titles:
Specializing in what he refers to as marketing materials, many of his top buyers are simply getting the printed, display, and wearable pieces they need to fit their already developed plans and facilitate their organization’s success. In addition to marketing professionals, Matt works with numerous HR Professionals, Operations Managers, Administrators, Event Planners, and Entrepreneurs.
Today, Matt gave us a brief rundown on his business looking back at successes and lessons last year, and openly sharing his top focuses for 2023.
As Border to Border’s incoming President with a term starting on February 1, his enthusiasm looking forward at ways to grow both his business AND this group were simply infectious, in the most positive sense.