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How to Deliver an Effective Presentation

by | Apr 12, 2023 | Resources | 0 comments

This post is from an Education Spot delivered by member Matt Hall of Hierank Marketing Solutions.

Research by Prezi found that 92% of presenters say that presentations are critical to their success, but only 23% of presenters feel they are effective at creating and delivering compelling presentations.

A survey by SlideGenius found that 28% of presentations result in lost sales or deals due to poor delivery.

  1. Know your audience.

One of the most important aspects of giving a good presentation is knowing your audience.

  • Consider who your audience is and what they want to learn from your presentation.
  • Tailor your content to their interests and knowledge level to keep them engaged.
  1. Practice, practice, practice.

Practice is essential for giving a good presentation.

  • Rehearse your talk in front of a mirror or with friends and family.
  • This will help you identify areas that need improvement and build your confidence.
  1. Start with a strong opening.

Start your presentation with a strong opening that grabs your audience’s attention.

  • You can use a startling statistic, an interesting anecdote, or a rhetorical question.
  • A strong opening will hook your audience and make them want to hear more.
  1. Frame your presentation.

Lay out the major beats you intend to cover and tease the audience with what they stand to benefit.

  • “Tell them what you’re going to tell them. Tell it to them. Then tell them what you just told them.”
  • This will naturally help structure your content and make it easier to remember.
  1. Be confident and enthusiastic.

Finally, when you’re giving your presentation, be confident and enthusiastic.

  • Speak clearly and use gestures to emphasize your points.
  • Maintain eye contact with your audience and be responsive to their reactions.
  1. Use visuals.

Visual aids like PowerPoint slides or videos can help you communicate your ideas more effectively.

  • Make sure your visuals are simple and easy to understand.
  • Use high-quality images, graphs, and charts to illustrate your points.


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