This post is from an Education Spot delivered by member Matt Hall of Hierank Marketing Solutions.
Research by Prezi found that 92% of presenters say that presentations are critical to their success, but only 23% of presenters feel they are effective at creating and delivering compelling presentations.
A survey by SlideGenius found that 28% of presentations result in lost sales or deals due to poor delivery.
- Know your audience.
One of the most important aspects of giving a good presentation is knowing your audience.
- Consider who your audience is and what they want to learn from your presentation.
- Tailor your content to their interests and knowledge level to keep them engaged.
- Practice, practice, practice.
Practice is essential for giving a good presentation.
- Rehearse your talk in front of a mirror or with friends and family.
- This will help you identify areas that need improvement and build your confidence.
- Start with a strong opening.
Start your presentation with a strong opening that grabs your audience’s attention.
- You can use a startling statistic, an interesting anecdote, or a rhetorical question.
- A strong opening will hook your audience and make them want to hear more.
- Frame your presentation.
Lay out the major beats you intend to cover and tease the audience with what they stand to benefit.
- “Tell them what you’re going to tell them. Tell it to them. Then tell them what you just told them.”
- This will naturally help structure your content and make it easier to remember.
- Be confident and enthusiastic.
Finally, when you’re giving your presentation, be confident and enthusiastic.
- Speak clearly and use gestures to emphasize your points.
- Maintain eye contact with your audience and be responsive to their reactions.
- Use visuals.
Visual aids like PowerPoint slides or videos can help you communicate your ideas more effectively.
- Make sure your visuals are simple and easy to understand.
- Use high-quality images, graphs, and charts to illustrate your points.