Join us Wednesdays at 7am at 7643 Huron River Drive in Dexter, MI.

Back to All Updates

How to Help Your Elder Loved Ones Prolong Their Independence and Live Safely at Home

by | Sep 7, 2022 | Member Spotlights | 0 comments

There’s a term sociologists casually use for middle-aged adults with aging parents: “the messy middle,” referring to those not-quite-silver years where many are still looking after the well-being of their own not-fully-independent offspring, but suddenly their parents or other close relatives need steadily-increasing attention too.

Coincidentally (or not), this period tends to match up with the most demanding and leadership-centered years of one’s career and social obligations too, making for a perfect storm of peak protective responsibility-bearing stress.

How do we best balance the wishes of our elders to age in their own homes with dignity, with their need for safety and highly-attentive available help?

There is no single good answer for this—but our presenter today Jessica Sastre of the independent living consulting agency Ezra has some great solutions and the knowledge to help “messy middle”-approaching Millennials and Gen-X adults help their aging parents thrive, especially those living geographically apart.

With a variety of tools at hand, including but not limited to: remote services, emergency detectors, health monitors, safety audits—and even clever devices like today’s biggest presentation hit, a device which increases the voice-volume on TVs so total-volume doesn’t need to be blasted at as high of levels—Ezra is ready to help.

Contact Jess at Ezra to help your loved ones live longer in their homes with dignity and family peace-of-mind, today!

And for more interesting presentations like this one, join us next week or for our upcoming October 12 Business Showcase!

Similar

Freshen Up for Fall

Freshen Up for Fall

(Photo with tracker updates from May 2026. Arty Presented to B2B September 16, 2026.) This week's presenter was Arty Saffian of MacFarland Painting. Our normal write-up provider wasn't present, so if you weren't either, then this week you missed out big! Connect with...

The Description Doesn’t Always Cover the Job

The Description Doesn’t Always Cover the Job

Most careers are pretty straightforward. You learn your trade, get hired and learn some handbook procedures, meet your colleagues, digest key workplace dynamics, charge ahead. Then collect a paycheck; repeat. But sometimes they can contain an accumulation of moments —...

Don’t Miss Out on the Customers Who Are Eager to Find Your Service

Don’t Miss Out on the Customers Who Are Eager to Find Your Service

With Google's top three search results capturing most intent-driven clicks nowadays, Patrick Rombyer of On Par Media Solutions used his presentation to share practical, mostly-free strategies that small businesses can use to improve their visibility. His core message:...

Running on Spreadsheets? Build a Better Solution, with ThreeClaws.ai

Running on Spreadsheets? Build a Better Solution, with ThreeClaws.ai

Most small businesses are running on a patchwork of tools that almost work. A spreadsheet for this, a subscription for that, a manual process filling the gap in between. It's functional — until it isn't — and the cost in time is one that rarely shows up on any...

Usefulness is Everything for Effective Promotional Marketers

Usefulness is Everything for Effective Promotional Marketers

Most businesses have bought promotional products. Fewer have thought carefully about how well they actually work. This week, Hierank Marketing Solutions' own Matt Hall brought his industry's research to the table to answer that question — with data. The presentation...

All Updates

More About Us

Let's Get together and Start Growing

Purpose