With natural disasters consuming more and larger built-up communities, and digital threats to property and business ever on the rise—the complexities of insurance require more than just selecting the right policy; they require a proactive approach to risk management. Is it reasonable for business and property owners to want insurance partners who truly know their climates and communities, and who have a vested interest in their clients’ safety and success?

The answer to this is ‘Yes’. Today’s presenting member, Guy Kennedy of The Craft Agency Inc. Insurance highlighted a new approach that is saving Craft’s clients both dollars and figurative headaches: their “prevent first, insure last” philosophy. This method aims to reduce clients’ costs and enhance their security by addressing potential risks before they become claims.

A Legacy of Prevention and Protection

Established in 1923, The Craft Agency is a third-generation family business in Jackson, MI that combines deep historical roots with innovative insurance solutions. Their focus on preemptive action helps clients minimize the financial impact of risks, distinguishing them in a competitive industry.

Targeting the Root Causes

By targeting the underlying causes of insurance costs, The Craft Agency not only protects but also educates its clients, offering a detailed understanding of risk management that goes beyond typical insurance coverage.

Connect with Guy or his team to learn how you can benefit and maybe save from their forward-thinking approach to insurance. Also consider attending our next Border 2 Border Business Connections meeting for more insights into another professional’s trade, and joining to become our newest B2B member!