In the competitive world of real estate, real estate agents who prioritize integrity over quick wins may not always be easy to find. Thankfully today, Border 2 Border Member Travis Otto, a Realtor specializing in residential properties and recreational vacant land, shared his insider’s insight on items prospective sellers should have in mind while preparing for and conducting their sale.

The Right Approach

First, unlike many agents who view transactions as win-lose scenarios, Travis strives for win-win outcomes, emphasizing his fiduciary duty to his clients. Make sure to use someone with good character references who you can trust to look out for your best interests.

Additionally, Travis advocates for hiring agents that are experienced marketers. Many agents overly push open houses—which only account for approximately 2% of home sales and operate most successfully as lead generators for said agent to find other new buyer clients. He highlights the importance of extensive online exposure instead. His services specifically include syndicated listings in over 2,000 websites, significantly increasing the chances of finding the right buyer. He once even had a prospective client contact him from overseas who had seen one of his listings populated in the New York Times!

Achieving Client Goals

Absent another stated objective, Travis’s primary goal is to secure the best possible price for sellers, often pushing against the industry trend of lowball list prices meant to expedite sales. Travis’s approach helps sellers get the maximum value for their property in a reasonable amount of time that is fitting to their needs, and not built around padding his own marketable statistics.

In his next presentation, Travis plans to continue with more invaluable advice for having your property ready to sell. Visit us next week for another presenter, and join as a member to ensure you’ll be around for part two from Travis.

For those looking to buy or sell property with a trustworthy expert who understands the value of true partnership, connect with Travis Otto today. You can also join our group to catch more enlightening presentations like Travis’s and tap into the wealth of knowledge our members share!