Most businesses have bought promotional products. Fewer have thought carefully about how well they actually work. This week, Hierank Marketing Solutions’ own Matt Hall brought his industry’s research to the table to answer that question — with data. The...
There’s a version of vendor relationships where you know their name, phone number, and roughly what they do. And then there’s a version where you actually know what you’re working with. This week, Matt Hall of Hierank Marketing Solutions made a case...
It’s a problem that nearly all entrepreneurs, general managers, and marketing executives deal with when it’s time to develop a revenue strategy: “Where to start?” As B2B’s presenter today, the voice of our website and blog, and yours truly—Matt Hall of Hierank...
If you’re in business, then you’re in sales. This truism isn’t a new one. It’s a concept that for years has animated motivational posters, books, talks, startup cultures, and management meetings alike. Every business, technology, and communications role—whether...
What’s an acceptable file format for printing? What do you call fabric that blends three types of material – typically polyester, cotton, and rayon? What unit is cardstock thickness measured in? If you don’t know these answers—you’re not alone. Most of our group...
