Join us Wednesdays at 7am at 7643 Huron River Drive in Dexter, MI.

Back to All Updates

What’s in a [Company] Name?

by | Nov 9, 2022 | Member Spotlights | 0 comments

Today’s speaker, Matt Hall of Hierank Marketing Solutions took us on a detailed tour of his company’s origin story:

After an engineering education and about 7 years of professional sales, feeling a bit stagnant in his role as-defined, Matt decided to sit down on Jan 1, 2017 to type college football scores into spreadsheets to add some arithmetic clarity to an insanely tumultuous Big Ten season.

At the end of what felt like a forever-compounding project, Matt had built what turned out to be an impressively astute college football power ranking algorithm.

At this point, the algorithm needed a name. His “hierarchical” “ranking” system needed a name. A fitting name. But what to call this “hierarchical” “ranking” system? Ah!

From there, Hierank, then dubbed “The Season’s Final Score” got an annual build, always producing picks that did well in bowls.

That’s how it seemed it might stay; until the world was hit with a certain virus.

Then, suddenly laid off from the pandemic, and inspired by the publishing/agency model of his prior employers, Matt decided to launch Hierank Marketing Solutions in 2020 as the primary revenue agency arm of the Hierank project.

Since then, the power ranking algorithm has been on the shelf, waiting to be dusted off again, but Hierank Marketing Solutions has served over 100 clients at more than 300 jobs.

Connect with Matt to get the marketing materials you need, and join us next week for another great 10 minute presentation like this one!

Similar

The Art of Working to Do What You Love

The Art of Working to Do What You Love

Imagine: The morning light pokes you awake. Crisp, optimistic, sunbeams fill the room. You don’t toss or hit ‘snooze’. You don’t mire in the battles already mapped out for your day; the stench of dread only exists as a fading memory. You jump up, excited—no, elated—to...

Where People Can Flourish

Where People Can Flourish

“When I dreamt of Arbonne, I wanted it to be a place where people could flourish.” - Arbonne founder Petter Morck What does flourishing look like for you? For many, it’s more free time or at least control over their working hours. It could be achieving financial...

Trust Issues

Trust Issues

Did you know, that according to Gallup, only 46% of American adults have a living will? Put another way, there is no provided intention for the assets of more than half of Americans after they pass. That statistic alone doesn’t tell the whole story either. Today’s...

Why Home Ownership Should be Every Young Person’s Goal

Why Home Ownership Should be Every Young Person’s Goal

What if there was one simple way to improve your own life trajectory, as well as that of your family for more than one generation? What if this one simple fix could improve your family’s safety, your children’s behavior, your own sense of freedom, and even your...

Don’t Just Make New Goals; Revisit Your Old Ones

Don’t Just Make New Goals; Revisit Your Old Ones

The famous Peter Drucker quote “what gets measured gets managed,” has in recent decades become workplace gospel, thanks largely to the simple and observant, yet profound truth the alliterative phrase presents. However even for a phrase so cliche for how we know we...

Beyond the Creativity

Beyond the Creativity

What all goes into the creative process? Most could name intentional practice to grow or find inspiration, a muse or inspiration to launch projects, a method and media to execute them, and ultimately an audience to consume. But what about the actual materials—base...

What is that Great Online Insurance Rate Really Buying?

What is that Great Online Insurance Rate Really Buying?

We’ve all seen the commercials. Allegedly you can always go online and find a better—sometimes bottom-dollar—plan, for less. But can you? Our feature presenter today reported on going to get that bottom dollar rate quote, to see what it would really include. And...

All Updates

More About Us

Let's Get together and Start Growing

Purpose